![Adidas could take €1.2bn revenue hit if it writes off Kanye West's Yeezy stock | Kanye West | The Guardian Adidas could take €1.2bn revenue hit if it writes off Kanye West's Yeezy stock | Kanye West | The Guardian](https://i.guim.co.uk/img/media/ecefbe5f25295d3150ba5ac8fba2a78acd46c709/53_272_3675_2205/master/3675.jpg?width=1200&height=1200&quality=85&auto=format&fit=crop&s=310e4f645d0fa441c5d8b773fd2542ea)
Adidas could take €1.2bn revenue hit if it writes off Kanye West's Yeezy stock | Kanye West | The Guardian
![Adidas cut ties with Ye – but what happens to Yeezy? The end of Kanye West's multibillion-dollar deal with the sportswear brand will be costly, but they can continue selling identical shoe Adidas cut ties with Ye – but what happens to Yeezy? The end of Kanye West's multibillion-dollar deal with the sportswear brand will be costly, but they can continue selling identical shoe](https://img.i-scmp.com/cdn-cgi/image/fit=contain,width=1098,format=auto/sites/default/files/styles/1200x800/public/d8/images/canvas/2022/10/28/da110866-e623-482f-bed8-a7fd5813cd87_a472f4e1.jpg?itok=fad49DF1&v=1666938158)
Adidas cut ties with Ye – but what happens to Yeezy? The end of Kanye West's multibillion-dollar deal with the sportswear brand will be costly, but they can continue selling identical shoe
![adidas - YEEZY - adidas and Kanye West Make History with Transformative New Partnership adidas + KANYE WEST adidas - YEEZY - adidas and Kanye West Make History with Transformative New Partnership adidas + KANYE WEST](https://www.adidas-group.com/media/filer_public_thumbnails/filer_public/81/9b/819b0e89-ff10-49ae-9b8e-acf2187dd376/kanye_west__adidas_cmo_eric_liedtke.jpeg__800x900_q85_crop-smart_subject_location-1598%2C1055_subsampling-2.jpg)