Adidas treats esports deals like media partnerships, not sponsorship deals
SportsGully on Instagram: “Adidas will be the Kit Sponsor of Team India👕🇮🇳 from WTC Final 2023. Adidas will be sponsor of Team India till 2028. In WTC Final, the…”
India board says Adidas to become new kit sponsor | Reuters
Adidas and the Challenge of Its Team/Player Sponsorship Recognition
What Adidas' £1bn Real Madrid kit-deal means for football sponsorship | Campaign US
Team Organization Grow uP eSports Adds Adidas as Sponsor – ARCHIVE - The Esports Observer
Adidas ends IAAF sponsorship three years early - BBC Sport
Adidas ends Chelsea sponsorship six years early - BBC News
FIFA Sponsors On Qatar: Coke, McDonald's, Visa, Issue Statements | Time
20 Adidas Sponsored Athletes Of All Time
Roma closing in on major sponsorship deal with Adidas
Adidas Stock: How Did Kanye's Antisemitic Rants Hurt His Sponsors?
Danish eSport team North have announced a partnership with Adidas | eSports News | Sky Sports